Get an insight into E-commerce and various Information Systems strategies for businesses in this free online course.
This free online information systems course introduces you to the various information systems strategies and technology infrastructures used by organizations today. Alignment of IT with business objectives, a paradigm shift to cloud computing, virtualization, and various e-commerce models will be discussed. You will gain critical organizational alignment skills and become acquainted with the process of selecting a cloud vendor in this course.
Information systems provide the necessary information to efficiently and effectively manage organizations. To reap the greatest benefits from your company's information system, you must fully utilize all of its capabilities. Information systems gain importance by processing data from company inputs to generate information useful for managing an organization’s operations. Information systems not only show how things are progressing but also why and where performance is failing to match the plan. Optimal strategic planning and up-to-date technology infrastructure are two crucial factors that lead to the optimal utilization of a company’s information system. This course will focus on these two critical factors: technology and business models. To begin with, you will first learn what a strategy is and why it is important to have a strategy in place to run an organization. Then, you will learn how the management of a company constructs its strategic plan in response to market forces, customer demands, and organizational capabilities. Subsequently, a few strategies including low-cost leadership, product differentiation, focus on niche markets, and strategies for competitive advantage will be discussed. You will then get acquainted with the alignment of information technology with the business objectives and goals of an organization. Thereafter, how managers carry out a strategic systems analysis in an organization to achieve competitive advantage will be discussed.
Furthermore, the concept of a balanced scorecard and how it focuses on measurable outcomes on four dimensions of a business’s performance will be discussed. Key performance indicators(KPIs) and their critical role in formulating a balanced scorecard will then be discussed. Then, you will learn about the different types of information technology infrastructures or computing systems - data centres, virtualization, and cloud computing. Then, you will gain an understanding of data centres, and their advantages and disadvantages. Thereafter, you will learn why physical corporate data centres, in today’s context, are rapidly getting replaced by virtual infrastructures and the various characteristics of virtualization. Then you will gain an insight of cloud computing and why organizations give a preference to cloud computing over data centers. Service Level Agreements(SLAs) and their role in the context of cloud computing will then be highlighted. Thereafter, you will get acquainted with the different kinds of clouds and the four main cloud delivery models - Infrastructure as a Service(IaaS), Platform as a Service(PaaS), Software as a Service(SaaS), and Data as a Service(DaaS). Subsequently, the factors that need to be considered when an enterprise or a firm is going to select a cloud service provider will be discussed. Then, you will learn about electronic commerce, mobile commerce, and other internet-enabled digital technologies which facilitate the exchange of value. The four different types of e-commerce models and the difference between e-commerce and e-business will then be illustrated.
Afterwards, you will see the various features that distinguish an e-commerce website from a traditional brick and mortar business and the global e-commerce market ranking. Thereafter, the various challenges faced by organizations and individuals in the adoption and practice of e-commerce will be addressed. The five primary revenue models of an e-commerce business will then be illustrated along with numerous examples. Various business-to-consumer and business-to-business models and their revenue models will then be discussed extensively. Next, you will learn a variety of unique e-commerce business models, including auction sites, crowdsourcing, store builder, coupon business, and freelance marketplace. Furthermore, you will be introduced to social commerce and mobile commerce. You will learn about the features of Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as well as how they play an important role in e-commerce. Finally, the various location-based services and applications that are facilitated by mobile commerce will also be highlighted. In recent years, the adoption and utilization of information systems in various industries has evolved substantially. This course will equip you with the essential knowledge to ensure that your company manages information systems with the highest level of efficiency and will also cultivate the management skills needed to manage and discern the effectiveness of different strategies and business models. Enrol now to take maximum benefit of this exciting and versed course.